Dr. Aurelijus Zykas, Head of the Centre for Asian Studies has published a monograph “Lead by soft power: communication of country’s image and Japan”. It provides analysis on relevant topics that link such fields as public diplomacy, information warfare, propaganda, country’s image and nation branding. The Monograph not only gives an overview of the history and interrelationship of activities related to the management of image communication, but also combines various theoretical approaches. Through the case of Japan, the image communication challenges arising to the states of contemporary World are being discussed.

More about the monograph.

Monograph is available for purchase at VMU’s press