Recently, the book, “Mode et stéréotypes interculturels-Le cas des articles consacrés aux couturiers japonais dans Le Figaro et Libération (Fashion and intercultural stereotypes. The case of the articles on Japanese couturiers in Le Figaro and Libération)”, written by Dr. Kyoko Koma, research fellow of the Centre for Asian Studies, was published. More information about the book can be found at Amazon.com website.
This work presents how French newspapers represent Japanese fashion designers who create “Japanese phenomenon” in Prêt-a-porter of Paris in 1980s and their works, through the discourse analysis of French School. The author analyses how two French representative national newspapers Le Figaro and Libération, which are oppositely politicized, represent the Japanese fashion creators and their works, by means of stereotypes on Japan classified by French linguist Jean-Paul Honoré into 8 points: puissance, order, mystery, refinement, rigueur, pragmatism, past and modernity. (more…)